Your users
are leaving.
Let's fix that.
I help SaaS companies transform broken product experiences into products users aspire to use — through strategic UX, design systems, and AI-native thinking.
Design that bridges
user needs &
business goals.
Result-driven Product Designer with over 14 years of experience. Skilled in applying the Jobs to Be Done methodology to create user-centric SaaS solutions.
Proven expertise in UX/UI design and design systems. Strong focus on integrating user needs with business objectives and team leadership to deliver impactful, user-focused products.
Projects That
Moved the Needle.
CustomGPT.ai
Designing AI-native product experiences for a no-code platform that lets businesses build custom GPT agents. Defining UX frameworks, agent scopes, and interaction patterns for AI workflows.
Yettel
Product Designer at one of Serbia's largest telecoms — designing digital experiences across mobile and web touchpoints for millions of users.
Brame Studio
Redesigning a SaaS gamification platform — 40% faster onboarding, full design system, and campaign builder used by brands across 6+ European markets.
MINI Sharing
Built from scratch over 20 months — iOS, Android, and web for MINI's car sharing service in Spain. UX research in Madrid, full design system, and BMW dealership campaign animations.
M-tribes
Lead designer at a Hamburg-based digital product studio — delivering mobile and web products for international clients including BMW Group.
M-TOOLS Platform
Full platform redesign for last-mile delivery software with built-in automation. Enabling businesses to launch smart delivery operations at scale.
Official White Shirt
Luxury fashion e-commerce experience for a premium white shirt brand. Designed editorial-style product storytelling with curated collections: The Boss, Traveler, Wedding, Tailored.
Break the Rules of Marketing
to Build Luxury Brands
I apply Kapferer & Bastien's framework to product design — treating every touchpoint as a craft decision. Designing for desire, not just usability: products users aspire to use, not merely need to use.
14+ Years of
Crafting Products.
- —Shaping AI product experience for CustomGPT platform.
- —Driving user-centric design in AI-powered SaaS products.
- —Product design for one of Serbia's leading telecommunications companies.
- —Leading product development for a multimedia platform.
- —Led redesign of Brame Studio and Brame 2.0, enhancing usability for SaaS gamification solutions.
- —Optimised onboarding with guided wizards — improved campaign creation time by 40% for new users.
- —Developed and maintained a robust design system across multiple product lines.
- —Mentored junior designers; aligned design strategy with business goals at a company-wide level.
- —Reimagined UX for QA test automation software, focusing on redesigning legacy systems.
- —Applied satisfaction-importance strategy to identify key user priorities.
- —Designed UI, customer journeys, and marketing materials for diverse SaaS products.
- —Collaborated with Driva by BMW, MINI Sharing (Spain), and VanOnGo (Ukraine).
- —Built design systems and opportunity algorithms, improving user workflows.
- —Developed iOS and Android designs using atomic design approach.
- —Created pixel-perfect wireframes and Marvel prototypes for urban carpool app.
- —Designed UI and experiences for startups, translating client specs into scalable solutions.
- —Created in-house products for publishing media sector.
- —Designed and optimised UX workflows for multiple organisational roles.
What I Bring
to the Table.
Combining deep UX craft with AI-native thinking — designing the frameworks, agent scopes, and experiences that make AI products feel human.
AI-Driven Design
AI Agent Scope & Skills
AI Frameworks & Platforms
UX Frameworks
Design Systems & Tools
Research & Analytics
Get a Free PXO
Analysis of Your App.
Upload a screenshot of any screen in your product. I'll run it through my PXO methodology — the same framework I use with enterprise clients — and send you a full analysis to your inbox.
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Your next great
product experience
starts with a conversation.
Tell me about your challenge.
I'll tell you if I can help.